Launched in June 2013, Blix originally conceived as a summer project to inspire women to discover and share their views, experiences and style tips. Our founder wanted to have her own corner of the web where she could organise her shopping discoveries, beauty finds and travel notes, also get answers to her own questions about fashion, food, lifestyle, health and fitness.
Blix is a Swedish name for girls meaning joy, cheer..
As the time went on, she couldn’t get enough of it. What began as a short term project evolved into an online magazine that attracted creative and curious minds who were passionate about traveling, writing, researching, discovering.
Now, Blix has become a place where readers can find suggestions about where to shop, eat and stay from a trusted friend based on their personal experiences and views. It’s become more than just a blog. With editors and contributors who live and travel around the world, there’s now a collective of people behind the brand and weekly content that covers fashion trends, beauty must-haves, wardrobe staples, travel reviews and much more.
Our message is simple.
We are still curious, unbiased, open-minded and adventurous.
We see future as full of possibilities.
We love everything beautiful and inspiring.
And we will never recommend something that we don’t love.