Mascaras are similar to men. Finding the perfect one can take years of tactical planning and thorough testing. First comes the tedious ‘swimming’ stage. With plenty of options to choose from, the swimming stage results in you scanning the pool looking for the ideal brand to try out for a test-run.
Once you’ve picked the best of the batch, it’s L’Oreal or Rimmel’s turn to win your heart and give those luscious lashes a twirl around town. But in midst of the fun, or disaster deepening on who you picked, the power ultimately comes back to you at the end of the right, where that crucial question comes into play: To ditch or to hitch?
So you’ve found Mr Right and you don’t want to let him go. After all, who else will help you achieve those long, spread-out lashes you’ve been craving? But fret not, if you’re still on your search to find your ideal match, we’ve put together a list of our favourite mascaras.
Whether it’s a reliable, waterproof look for, or a slightly more dramatic take on false-lash impact, our ‘Orlando’ and ‘Leo’ will suit every desire.
A firm favourite for 2013, Yves Saint Laurent’s Baby Doll mascara managed to sneak its way onto our 2014 list for all the right reasons. Available in a choice of black, blue, brown and purple, not only can the product create an alluring daytime look but also add a pop of colour to a nighttime ensemble of your choice. Sure, it may be on the premium side in comparison to the other top picks, but trust us when we say it will create a full-lash affect like no other.
Known for their volume packed, sky-high lashes, MAC’s latest product, Haute & Naughty, lets you choose just how you want to don the formula. Going from day to night, the two-in-one wand mixes both the brand’s glamorous charm with a more durable daytime approach – not bad for £18.00.
Ideal for creating “mega-volume”, L’Oreal Miss Manga Mascara is a drugstore buy like no other. A new addition to 2014, the product has already made its way round the beauty circuit. Cosmetic-fans are continuing to lust over its formula of enlarging collagen, which results in eyes appearing larger and more open, and really who could blame them? Not only does the product amplify those killer upper and lower lashes, it’s also easy to apply with a new 360° cone shaped brush that’s the first of its kind. All of that for £8.99 – you can’t go wrong!
Another blast from the past that made the cut is Benefit’s They’re Real Mascara. With a promise to deliver curled, root boosting lashes through a specially designed brush, that gives that extra va-va-voom to lashes, the product was the talk of the town in 2013. Still being sold, by popular demand, we can see why everyone’s put this tip lifting must have to the top of their beauty list.
Loved by generations, Maybelline Great Lash Mascara has achieved cult status since the ‘70s. With a narrow wand and highly-appealing clump free formula, it only seems natural that the nation have once again welcomed the nostalgic-buy back into their heart – giving it a contemporary and very modern twist with a subdued smoky eye and bold lips. As for the next-to-nothing price…we’ll take three please.