These days, an online presence is essential to remain relevant with your customers and have the ability to compete with rival companies. But there are a few things to consider — such as web hosting and digital marketing — before you make the leap online.
A business in the digital age is a very different beast to that of 10 or 15 years ago. The internet has completely revolutionised the business world and had an impact on virtually every industry you can think of. Whether it’s for eCommerce or marketing, a website has become a modern-day essential for companies. So, if you have a newly established business or company that’s long overdue to be taken online, here are a few things to consider.
Establish the Purpose of Your Site
It may sound stupid, but the first thing you need to do is determine the purpose of your website. Obviously, the site will be the tool to allow your company to compete with rival companies, but whether it’s a platform for marketing or retail needs to be decided.
A website with the sole purpose of marketing will be more in-depth with regards the web copy and blog content available for customers. If your website’s purpose is to sell products – and therefore make you an online retailer – you’ll want to design it with eCommerce in mind. Do some research about current eCommerce trends to widen your knowledge and browse through some of your favourite online stores try to establish what aspects make you like those sites so much.
Web Hosting and Design
There are a few important steps to take when creating a website, but one of the most crucial is web hosting; the service that provides you with the web space and bandwidth to create a high-quality website and get it up and running. There are a few different types of website hosting (VPS hosting, dedicated servers, cloud hosting), each with their own benefits for different kinds of sites. So it’s a great idea to do some research or ask a web hosting company for assistance.
“Personality before looks” is a premise you should almost completely ignore when it comes to creating a website. Although the content is crucial, visitors won’t take the time to explore your site if the design is poor-quality and unappealing. Another critical aspect of the design stage is making sure your site is user-friendly. Although it may look amazing, a website that’s a nightmare to navigate is going to cause you problems.
Write a Blog
Blogging has established itself as one of the most popular and influential forms of modern media. Not only is it a platform for bloggers to share their content with a global audience, but it has become a viable way of earning an income. In regards to business, having a blog is seriously beneficial for your website and the exposure of your company.
Not only is a blog a brilliant tool for SEO (more about in a minute), but it gives you a way of speaking directly to your audience and further establishing yourself as a brand, too. Brands have become an essential aspect of the modern business world, every industry from fashion to food to technology are influenced by an influx of brilliant branding. So marketing yourself as a brand through a blog will do you no end of good with the modern consumer.
So, let’s go into SEO in more details. SEO stands for Search Engine Optimisation and is something that any website owner should be acutely aware of. In short, it’s the use of digital marketing techniques to increase your site’s popularity on search engines. Creating a site and writing content that’s been optimised for SEO will help you to appear in the top pages of search engines and give your business a much better chance of online success.
Now that you’ll be following our advice and writing blog content for your business, you’ll see the benefits in regards to SEO. Search engines love consistent, high-quality content — and as long as it’s well-written and correctly formatted, a blog certainly ticks those boxes. Including backlinks in your content to high-authority websites shows search engines that your content is relevant to its topic and provides reliable sources to back up what’s being said.
Getting online is a key achievement for any fledgling business. Not only does it show your customers that you’re moving with the times, but it can also create new opportunities that previously didn’t exist. The four points mentioned above will help you immensely in the initial stages of website design, as well as providing you with some direction to get the most from your site through digital marketing.
Written by: Chris Danks is the owner and director of Cyber Host Pro — a leading web hosting company based in the UK. Chris has more than 15 years of experience in the website hosting industry and his company provides businesses all over the world with a huge range of handy hosting services.