Are you a keen blogger? If so, have you ever considered making money from your blogging? Yes? Well, if this is this is the case then have you ever considered turning you blogging and your blog into a serious business? If so, then make sure to read on to see what it takes to truly blog like a business.
Establish and make the most of your USP
Simply, your blog’s unique selling point (USP) is your blog. It is the thing your viewers (your customers) will know most about your blog and subsequently the business it is. It is the thing that they will automatically think about when they think about your blog and subsequently the business it is. And, because of this, it is one of the most important things for you to be focussing on. Specifically, you should be focusing on establishing it, honing in on it and then making all you can of it.
To establish it, you should be thinking about your blog’s personality and focus and how best this can be showcased to its viewers, who are, when you consider you blog to be a business, your customers. Once this is showcased, you should be thinking about all the ways in which you can continue to play on it and keep it as an attraction.
Detaching yourself from your blog may be difficult, especially if you have spent years blogging upon it, but if you want to seriously turn it into a business then you must do it. What this means is that you should refrain as best you can from becoming too personal with it — if this means tweaking your USP accordingly, then have no qualms in doing so. Casual viewers — the main portion of the viewers who will access your blog, and ultimately your main source of custom — will not want to view something that is too personal. They will want to see posts that are relatively general.
Treat it is a job — a full time job
If you want your blog to seriously be a business, then you must treat it as if it is one. More to the point, you must consider it to be a job. Even more to the point, you should consider your blog, and the bettering of it, to be your full time job. What this means is the you should devote as much time as you can to it as possible, which could mean working around your actual work hours. What this also means is that you should learn as many skills in computers and business as you can, which could mean taking courses that educate in both, such as those offered by Training Connection. Basically, to make a serious business out of your blog, you either have to put in serious hours or take learning about seriously — or both.
Blogs can be and are a serious business in today’s world of business. So, whether you’re taking your current business online and dabbling in the world of blogging, or whether you’re starting a blogging business from scratch, don’t ever think you haven’t got the potential to make money, because you have!