If you’re in the wellbeing industry, then the recent swell in fitness and health apps might have you a little scared. But that doesn’t necessarily have to be the case. Those serious about building a healthier lifestyle will always realize that one-to-one connection is always the way to go. By taking the right steps to bring yourself into the modern age, you can convince a lot of the rest of that, too.
Make social media your friend
Most businesses need to have some kind of social media presence. If you’re using it, make sure it’s not just as a platform to occasionally talk about the services you use. Make it a place where you can engage clients and interested parties alike. Share a health tip of the week, or even of the day. Share content that has emotional value. Make people laugh, make them feel something, and make them part of a community by talking directly to them. If they have a question, answer it and show that you pay the personal attention a lot of people need.
Keep clients anywhere
Social media is just an example of how easy it is to communicate with just about anyone in just about anywhere. So, what’s stopping you from using the online world as a platform to deliver your services? Face-to-face time is great, but there are just as many people willing to get the advice they need online. For instance, PT Distinction shows on their website how you can manage more customers with less time used online rather than solely relying on the real world.
Offer your expertise online
A great personal trainer should have a great brand to help them stand head and shoulders above the rest. Besides being active on social media, take the time to stretch your fingers and really give your expertise the chance to shine. Create content on a fitness blog of your own. Go into detail about how and why your techniques work. Keep up with the latest studies. Create guides on what exercise regimes work for what goals, and what parts of the ideal diet do what to help the body. By creating a well-known, much-shared blog, you add a whole new level of visibility and validity to your name.
Network on the network
Take the time to reach out, as well. We’re not only talking about sending your feelers out to clients. Get in touch with other businesses and bloggers. Make friends who could offer you the opportunity to guest post. Signal boost the marketing of other businesses in related industries and ask them to do the same for you. Build yourself a place in the community through networking and you might be surprised as to how that community can help you.
Beyond the tips above, you should really consider using the tools you might consider your competition. Get your clients to use fitness apps to produce results that you can help them interpret. Don’t see modern tech as the enemy, but another opportunity.